Senior Content Marketing & Communications Manager, Molecular Diagnostics & Health

QIAGEN | 2020 – Present

• Develop and execute strategic communications plans for a flagship medical diagnostic product, positioning the company as a clinical thought leader across multiple platforms (traditional media, social media, webinars, and industry events).

• Prioritise, plan, and manage resources – including both internal and external teams – to coordinate multiple simultaneous projects for stakeholders across North America, Europe, and beyond, ensuring all content complies with regulatory guidelines and brand standards.

• Build digital presence for key product areas, integrating SEO strategy and using Adobe Analytics and Hotjar to assess webpage engagement and optimise content.

• Craft press releases for product launches and other key initiatives, ensuring a balance of scientific accuracy and media appeal.

• Manage brand reputation by producing customer communications that tactfully address product issues, convey resolutions, and set clear expectations for next steps.

• Design and lead major social media campaigns, collaborating with social media teams to implement a targeted content strategy for healthcare professionals and clinical scientists.

• Engage with key stakeholders, including healthcare professionals, business teams, corporate colleagues, and press contacts to produce customer profile pieces, interview thought leaders, and create impactful education campaigns.

Freelance scientific writer and consultant | Twig World Ltd / Massive Science Inc / Antibodies.com | 2020 – 2021      

Graduate Writing Consultant & Communications Manager | Yale University Graduate Writing Lab | 2015 – 2017

Postdoctoral Researcher | 2018 - 2020

RIKEN Center for Biosystems Dynamics Research (BDR), Kobe, Japan

“alpha-Catenin-dependent regulation of epithelial folding extent”

Supervisor: Dr. Yu-Chiun Wang

PhD, MPhil, Cell Biology | 2012 - 2017

Yale University, New Haven, CT, USA

“LINC complexes support crosstalk between the nucleus and cellular adhesions”

Supervisor: Dr. Megan C. King

BS, Biology & biochemistry | 2008 - 2012

Haverford College, Haverford, PA, USA

Research supervisor: Dr. James Shorter, University of Pennsylvania

*Carley, E., *Stewart, R. M., *Zieman, A., Lin, S., Zubek, A., Horsley, V., and King, M. C. The LINC complex transmits integrin-dependent tension to the nuclear lamina and represses epidermal differentiation. eLife; in review. Preprint DOI: 10.1101/2020.05.03.075085
*Co-first authors

Stewart, R. M., Rodriguez, E., and King, M. C. (2019) Ablation of SUN2-containing LINC complexes drives cardiac hypertrophy without interstitial fibrosis. Mol. Biol. Cell. 30(14):1664-1675. DOI: 10.1091/mbc.E18-07-0438

Stewart, R. M., Zubek, A. E., Rosowski, K. A., Schreiner, S. M., Horsley, V., and King, M. C. (2015) Nuclear-cytoskeletal linkages facilitate cross talk between the nucleus and intercellular adhesions. J. Cell Biol. 203(3):403-418. DOI: 10.1083/jcb.201502024

Stewart, R. M., King, M. C., and Horsley, V. “Integration of biochemical and mechanical signals at the nuclear periphery: impacts on skin development and disease.” (2018) Epigenetic Regulation of Skin Development and Regeneration, Editors: Vladimir A. Botchkarev and Sarah E. Millar, Springer Publishing, pp. 263-292. DOI: 10.1007/978-3-319-16769-5_11

Jackrel, M. E., DeSantis, M. E., Martinez, B., Castellano, L. M., Stewart, R. M., Caldwell, K. A., Caldwell, G. A., and Shorter, J. (2014) Potentiated Hsp104 variants antagonize diverse proteotoxic misfolding events. Cell. 156(1-2):170-82. DOI: 10.1016/j.cell.2013.11.047

2022 | Marketing Week Mini MBA with Mark Ritson, Mini MBA in Brand Management

• 10 modules in 12 weeks, covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking

2022 | The Chartered Institute of Marketing, The Sustainable Marketer, accredited by The Carbon Literacy Trust

2021 | Institute of Data & Marketing, Content Marketing Masterclass

2021 | Course: Basic Project Management – Methods and Processes

Extensive experience with essential document preparation applications (Word, Excel, Powerpoint, Adobe Acrobat Pro), marketing automation software (Eloqua), content management platforms (Sharepoint,WordPress, Percolate)

Freelance scientific and technical graphic designer using Adobe CC (Illustrator, Photoshop)

Member of BIG STEM Communicators & STEM Ambassadors (skills sharing network for individuals involved in the communication of science, technology, engineering and maths)

Member of Association of British Science Writers (ABSW)

Current

• Participated as a judge in the National STEM Festival (USA, nationwide science fair for school children)

RIKEN Center for Biosystems Dynamics Research

• Volunteered during “RIKEN Open House” outreach events , including advising young women interested in pursuing a STEM career

Yale University

• Completed course “Fundamentals of Teaching Science” through Yale Center for Teaching and Learning

• Participated in several science communication trainings and events

• Mentored multiple students during the New Haven Science Fair

• Taught lab courses for middle school students on cell structure and function

• Co-taught a three-week lab module on epistasis as part of the Genetics Lab course at Quinnipiac University

• McDougal Graduate Writing Tutor with the Yale Graduate Writing Lab | Consulted with graduate students and postdoctoral fellows on written work and developed educational content on academic science writing